Unit 2 Assignment: Case StudyRead the Smokey Bones & Fire Grill case study on page 673 of your textbook.
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Unit 2 Assignment: Case StudyRead the Smokey Bones & Fire Grill case study on page 673 of your textbook. This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.Write a 34 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:Identification of the IssuesIdentify the major opportunity/problem faced in this case.Identify the major decisions that need to be made.External AnalysisEvaluate factors outside the organization that should be taken into consideration when making a decision.Internal AnalysisEvaluate factors inside of the organization that should be taken into consideration when making a decision.AlternativesSelect possible alternatives to take advantage of the opportunities or solve the problems identified.Evaluate the strengths and weaknesses of each alternative.Decisions and ImplementationPropose a solution to the problem.Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.Explain how you will implement your decision.Directions for Submitting Your Written AssignmentSave your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 2: Assignment Dropbox.Unit 2 Assignment: Case StudyRead the Smokey Bones & Fire Grill case study on page 673 of your textbook.This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.Write a 34 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:Directions for Submitting Your Written AssignmentSave your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 2: Assignment Dropbox.
