Final Project: Review Final Project and Submit Sections 1 & 2
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Final Project: Review Final Project and
Submit Sections 1 & 2
Review the Final Project Overview to learn about
your (ongoing, each unit) Final Project Assignments.
View the Final Project Timeline
Unit 1 Assignment: Final Project –
Sections 1 & 2
1.
Describe the product or service to be marketed. Include a description of
the product attributes and selling points which are unique and differentiate
the product/service from the competition.
2.
Prepare a position description which provides the copy platform for the
advertising campaign and distinguishes it from the competition. This position
is the basis of campaign slogans or advertising themes. Include a slogan to
support this position.
Directions for Submitting Your Final
Project – Weekly Sections
Unit 2 Final Project: Submit Sections 3
& 4
View the Final Project Timeline
3. Develop the intended target market. It must be
specific and include demographics, geographics, and psychographic elements.
4. Create a preliminary (artists rough) design of
the intended brand or logo, including the slogan. One rendering is to be in
color, and the same in black and white.
Directions for Submitting Your Final
Project – Weekly Sections
Final Project – Section 5
View the Final Project Timeline
5. Create a layout of a full-page magazine
advertisement, in color, with copy and layout aimed at a regional or national
market.
Directions for Submitting Your Final
Project – Weekly Section
Save your Project in a location and with a name
that you will remember. Submit your final Project Weekly section to the Unit 3:
Final Project – Weekly Sections Dropbox.
A preliminary (artists rough) design of the
intended brand or logo. One rendering is to be in color and the same in black
and white. (Submitted Week 3)
Final Project – Sections 6 and 7
View the Final Project Timeline
Create a quarter-page layout of a newspaper
advertisement, in black and white with the copy and layout targeted at the
local market, including address and phone number.
6. Create a quarter-page layout of a newspaper
advertisement, in black and white with the copy and layout targeted at the
local market, including address and phone number.
7. Create a rough layout of a billboard
advertisement, in color. Use a rectangular 8 x 11 layout to simulate the
30-sheet poster panel type of layout; the most frequently seen along the
highways.
Create a quarter-page layout of a newspaper advertisement, in black and
white with the copy and layout targeted at the local market, including address
and phone number.
Create a rough layout of a billboard advertisement, in color. Use a
rectangular 8 x 11 layout to simulate the 30-sheet poster panel type of
layout; the most frequently seen along the highways.
Directions for Submitting Your Final
Project – Weekly Sections
Save your Project in a location and with a name
that you will remember. Submit your Final Project Weekly sections to the Unit
4: Final Project – Weekly Sections Dropbox.
Final Project – Sections 8 and 9
View the Final Project Timeline
8. Write one, 30 second radio commercial script.
9. Write one, 15 second television storyboard.
Directions for Submitting Your Final
Project – Weekly Sections
Save your Project in a location and with a name
that you will remember. Submit your Final Project Weekly section to the Unit
5: Final Project – Weekly Sections Dropbox.
Unit 6 Final Project: Submit Section 10
& Full Project
View the Final Project Timeline
10. Choose one other promotional medium including,
but not limited to a direct mail piece; package design, product label; transit
ad; or shelter advertisement
Directions for Submitting Your Final
Project – Weekly Sections
Save your Project in a location and with a name
that you will remember. Submit your final Project Weekly section to the Unit
6: Final Project – Weekly Sections Dropbox.
11. Assemble and submit the entire project. Make
sure that your project is consistent throughout and includes transitions from
part to part.
*Click on the Rubric below for Full Final Project
Instructions
Directions for Submitting your Final
Project – Full Project
Submit your Full final Project to the Unit
6: Final Project Dropbox.
Final Project: Review Final Project and
Submit Sections 1 & 2Review the Final Project Overview to learn about
your (ongoing, each unit) Final Project Assignments.View the Final Project TimelineUnit 1 Assignment: Final Project –
Sections 1 & 21.
Describe the product or service to be marketed. Include a description of
the product attributes and selling points which are unique and differentiate
the product/service from the competition.2.
Prepare a position description which provides the copy platform for the
advertising campaign and distinguishes it from the competition. This position
is the basis of campaign slogans or advertising themes. Include a slogan to
support this position.Directions for Submitting Your Final
Project – Weekly SectionsUnit 2 Final Project: Submit Sections 3
& 4View the Final Project Timeline3. Develop the intended target market. It must be
specific and include demographics, geographics, and psychographic elements.4. Create a preliminary (artists rough) design of
the intended brand or logo, including the slogan. One rendering is to be in
color, and the same in black and white.Directions for Submitting Your Final
Project – Weekly SectionsFinal Project – Section 5View the Final Project Timeline5. Create a layout of a full-page magazine
advertisement, in color, with copy and layout aimed at a regional or national
market.Directions for Submitting Your Final
Project – Weekly SectionSave your Project in a location and with a name
that you will remember. Submit your final Project Weekly section to the Unit 3:
Final Project – Weekly Sections Dropbox.A preliminary (artists rough) design of the
intended brand or logo. One rendering is to be in color and the same in black
and white. (Submitted Week 3)Final Project – Sections 6 and 7View the Final Project TimelineCreate a quarter-page layout of a newspaper
advertisement, in black and white with the copy and layout targeted at the
local market, including address and phone number.6. Create a quarter-page layout of a newspaper
advertisement, in black and white with the copy and layout targeted at the
local market, including address and phone number.7. Create a rough layout of a billboard
advertisement, in color. Use a rectangular 8 x 11 layout to simulate the
30-sheet poster panel type of layout; the most frequently seen along the
highways.
Create a quarter-page layout of a newspaper advertisement, in black and
white with the copy and layout targeted at the local market, including address
and phone number.
Create a rough layout of a billboard advertisement, in color. Use a
rectangular 8 x 11 layout to simulate the 30-sheet poster panel type of
layout; the most frequently seen along the highways.Directions for Submitting Your Final
Project – Weekly SectionsSave your Project in a location and with a name
that you will remember. Submit your Final Project Weekly sections to the Unit
4: Final Project – Weekly Sections Dropbox.Final Project – Sections 8 and 9View the Final Project Timeline8. Write one, 30 second radio commercial script.9. Write one, 15 second television storyboard.Directions for Submitting Your Final
Project – Weekly SectionsSave your Project in a location and with a name
that you will remember. Submit your Final Project Weekly section to the Unit
5: Final Project – Weekly Sections Dropbox.Unit 6 Final Project: Submit Section 10
& Full ProjectView the Final Project Timeline10. Choose one other promotional medium including,
but not limited to a direct mail piece; package design, product label; transit
ad; or shelter advertisementDirections for Submitting Your Final
Project – Weekly SectionsSave your Project in a location and with a name
that you will remember. Submit your final Project Weekly section to the Unit
6: Final Project – Weekly Sections Dropbox.11. Assemble and submit the entire project. Make
sure that your project is consistent throughout and includes transitions from
part to part.*Click on the Rubric below for Full Final Project
InstructionsDirections for Submitting your Final
Project – Full ProjectSubmit your Full final Project to the Unit
6: Final Project Dropbox.
