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26. Customer loyalty is an important method of: A. creating new products. B. promoting efficiency. C. sustaining an advantage over competitors. D. promotional pricing strategies. E. all of the above. […]
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1. Wal-Mart is an example of a firm that has achieved operational excellence. True False 2. To build a sustainable competitive advantage, most companies should focus on a single strategy. […]
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141. When catalog companies send sale catalogs to their current customers, which type of growth strategy are they pursuing? 142. When musicians and their concert promoters began offering CDs of […]
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121. Although most people do not have a personal marketing plan, when would one be appropriate? 122. One of the benefits of taking marketing courses is the opportunity to apply […]
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101. Over the last few months, Juan and his colleagues have analyzed the current business situation, and then identified target markets for his firm’s personal care products. Finally, they developed […]
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141. The text describes the case of Splenda, a product introduced into a market dominated by two other products but successfully differentiated from the competition both in formula and image. […]
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1. Indirect costs are costs that cannot be traced to cost objects in an economically feasible way. 2. To motivate engineers to design simpler products, costs for production, distribution, and […]
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31. The sales-quantity variance is favorable when budgeted unit sales exceed actual unit sales. 32. The market-share variance is caused solely by the actual market share being different than the […]
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21. The Jabba Company manufactures the Snack Buster which consists of a wooden snack chip bowl with an attached porcelain dip bowl. Which of the following would be relevant in […]
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True/False Questions 1. Sunk costs are costs that have proven to be unproductive. 2. All costs are avoidable in a decision except sunk costs and future costs that do not […]
